The U.S. food and drink industry is enormous. In 2017, total sales amounted to over $5 trillion dollars. According to the USDA, over 20,000 new food and drink products were introduced in retail outlets in 2016.

Given the amount of competition in the industry, it is crucial for small businesses like yours to stand out. Without long-lasting and distinctive labels, your brand may not effectively attract customers.

Whether you need custom labels for jars, boxes, plastic, or bottles, here are some tips for designing effective labels to help your business stay ahead of the competition.

4 Tips to Create Compelling Food and Drink Custom Labels

  1. Consider what your custom label communicates. Before you think about size, color, and font, focus on what you want the label to say. This should be the first step in the process. Ask yourself: What is the product, and who is it for? What are the ingredients? What does it taste like? A well-written label will answer all of these questions.
  2. Determine label design. Determining the overall size, look, and feel can be overwhelming. After all, you want to ensure your labels stand out, but are also effective. Let’s break it down.
    • Size. The size of the custom label will ultimately depend on the size of the product and how much of the product you want visible. Be sure to accurately measure the product to avoid making the label too big or too small. Also, consider the surface of the product and the shape. Is it smooth, textured, square, or round?
    • Material. The label material should match the style of the product. For example, a brown paper label might not be the best option for a luxury product. Metallic labels might reflect too much light and make the words difficult to see and read.
    • Font Type. Readability is key. Customers need to be able to read your label from a distance. A good trick is to use a technique called typographic pairing, which involves pairing two different font styles and types to create contrast between different but related pieces of information.
    • Colors. Choose colors that enhance readability by creating an appealing contrast, that accurately reflect the nature of the product, and that are also on brand. For example, earthy or neutral colors tend to reflect sustainability.
    • Be original. The key to attracting customers is to be eye-catching and memorable. Remember, your product may be displayed next to many others in a retail store. See what your competitors are doing to ensure your labels are unique.
  3. Hire a professional. Depending on your budget, working with a marketing consultant or expert can help you make these choices and can help you craft a label that will help enhance your product.

Custom Product Labels

Custom labels are printed using the latest technologies and crafted with the highest quality materials. Stickers International creates your custom labels so that they are durable and long-lasting. These are qualities that are essential for businesses of any size.

Check out this free, simple online tool to create your food and drink labels, and take your business and brand to the next level.